Marketing DNA Assessment

This assessment will identify your natural communication style and preferences. This will enable us to create inbound marketing content that authentically reflects your voice while respecting your time. Your honest responses will help us customize our approach to maximize results with minimum friction.

Your Full Name *

Your Email *

Your Company Name *

Website *

What's your biggest challenge with marketing content creation? *

If you chose "other," please specify your biggest content creation challenge:

Rank these marketing goals from most important (1) to least important (5) for your business:

Lead generation *

Brand awareness *

Thought leadership *

Customer education *

Community building *

How do you view your position within your industry? *

Which statement best reflects your preferred communication approach? *

Are you more comfortable expressing your ideas through writing or speaking? *

I'm much better at writing than speaking

I'm somewhat better at writing than speaking

I'm equally comfortable with both

I'm somewhat better at speaking than writing

I'm much better at speaking than writing

How comfortable are you appearing on video? (Scale 1-5) 1: Completely comfortable, I enjoy being on camera. 5: Extremely uncomfortable, I would avoid it at all costs. *

How comfortable are you being the "face" of your business? *

Very comfortable - I want to build my personal brand alongside my business

Somewhat comfortable - I'm willing to be visible but not the primary focus

Not very comfortable - I prefer to highlight my team/company rather than myself

Uncomfortable - I'd rather stay behind the scenes completely

How naturally does storytelling come to you in a business context? *

Very natural - I frequently think in stories and examples

Somewhat natural - I can come up with stories with some preparation

Not very natural - I tend to focus on facts and data rather than stories

Challenging - I rarely use storytelling in my communication

How comfortable are you explaining technical aspects of your business? *

Very comfortable - I enjoy diving into technical details

Comfortable - I can explain technical concepts in simple terms

Somewhat comfortable - I prefer to focus on benefits rather than details

Not comfortable - I prefer others handle technical explanations

Are you more of a left-brain logical thinker, or more of a right-brain creative/intuitive thinker? *

Strongly logical/analytical thinker (left-brain dominant)

Somewhat logical/analytical with some creative elements

Balanced between logical and creative thinking

Strongly creative/intuitive thinker (right-brain dominant)

What is your primary mode for making important business decisions? *

I rely primarily on data and analytics

I consult with my team/advisors

I trust my gut feeling/intuition

I look at what competitors are doing

I research thoroughly before deciding

How much time can you realistically commit to collaborating with us on content creation each week? *

Less than 1 hour

1-2 hours

3-6 hours

6+ hours

How soon do you expect to see meaningful results from your inbound marketing efforts? *

Within 1 month

Within 3 months

Within 6 months

Within 1 year

I understand building an effective inbound marketing system takes time and am committed to the long-term process