Brand Voice Questionnaire

This questionnaire will help us capture your unique brand voice so we can create content

The more clear and detailed your answers, the better we'll be able to represent your brand accurately.

Your Full Name *

Your Email *

Your Company Name *

Website

If your brand were a person, who would they most resemble? (Select one) *

If you chose "other," write how you would describe it:

How formal should your content sound? (Select one) *

What's your approach to industry terminology? (Select one) *

Avoid all jargon completely

Use simple terms with brief explanations when needed

Balance of technical and everyday language

Primarily technical with explanations for complex concepts

Fully technical for an expert audience

How would you describe your ideal sentence structure? (Select one) *

Very short and direct sentences only

Mostly short with occasional longer sentences

Mix of sentence lengths.

Primarily longer, more detailed sentences

Formal, complex sentence structures

What's the maximum reading level you want for your content? (Select one) *

Elementary (simple words, very short sentences)

Middle school (straightforward, conversational)

High school (moderately complex)

College (more sophisticated vocabulary and structure)

Graduate/professional (highly advanced)

How would you describe your target audience's communication preferences? (Select all that apply) *

They prefer direct, to-the-point information

They enjoy stories and examples

They respond to data and evidence

They appreciate step-by-step instructions

They like a personal, conversational approach

When communicating with your audience, which is most important? (Rank from 1-5, 1 being most important, 5 being least important.)

What specific words, phrases, values, or concepts are important to frequently emphasize in your content (e.g. "freedom," "financial independence")?

What specific words, phrases or tone should we NEVER use in your content?

Share three links to content (yours or another brand's) that has the tone you want to emulate.

Are there any competitors whose content style you specifically want to avoid? If so, who and why?